Content & Creative Strategy
Your content should be
making you money.
Let me show you why it's not.
I audit your content, ads, and creative strategy and show you exactly what is broken and how to fix it. For brands and the agencies that serve them.
2M+
Followers
MBA
Education
The Problem
You are spending money on content and ads
that are not converting.
The creative is off. The hooks do not land. The strategy is just "post more and hope." You have hired social media managers, tested agencies, and spent on ads. And yet, content still feels like a cost center instead of a growth engine.
The issue is not talent or budget. It is that nobody has looked at your content, ads, and creative strategy together and told you exactly what is broken and what to do about it.
Hooks That Miss
Your first 3 seconds are not stopping the scroll. People swipe past before they hear your message.
Ads That Burn Cash
Your ROAS is declining because the creative is stale and nobody is diagnosing why.
No Strategy, Just Posting
Your team is creating content without a framework. No measurement, no iteration, no connection to revenue.
How I Work
Three ways to work together.
Most people start with the Diagnostic. It shows you exactly what is wrong and what to fix. From there, we figure out if you need ongoing support or a full system build.
Content & Creative Diagnostic
$3,500 — $5,000
1 to 2 weeks
I spend 1 to 2 weeks inside your content, ads, and creative strategy. I audit everything: what is working, what is broken, and why. You walk away with a clear diagnosis and a prioritized action plan your team can execute immediately.
What You Get
- Deep-dive audit of all content, ads, hooks, and creative assets
- Root cause analysis of underperforming ROAS and engagement
- Hook, messaging, and creative format breakdown
- Competitive landscape and creative benchmarking
- Prioritized 90-day action plan with specific next steps
- Live walkthrough call to review findings with your team
Advisory Retainer
Starting at $5,000/month
Custom scope
After the diagnostic, I stay on as your content and creative strategist. I review your ads, content, and your team's output on a weekly or biweekly basis. Think of it as having a senior creative director on call without the full-time salary.
What You Get
- Weekly or biweekly strategy calls with your team
- Ongoing review of all content and ad creative before it goes live
- Hook and script feedback at every stage of production
- Performance analysis with clear optimization recommendations
- Team direction, accountability, and creative leadership
- Live monthly training for your sales team on social media and content
- Direct access to me for real-time strategic guidance
Content System Build
Custom Proposal
Scoped to your needs
For brands ready to build the whole machine. I create and install a complete content operating system inside your business: the strategy, the custom frameworks, the workflows, and the hands-on training for your team to run it without me. Includes the first 60 days of advisory support to make sure it sticks.
What You Get
- Everything in the Diagnostic
- Custom hook library built specifically for your brand and niche
- Content frameworks, video templates, and creative playbooks
- Full standard operating procedures your team follows daily
- Ad creative strategy and structured testing framework
- Hands-on team training sessions to get everyone up to speed
- 60 days of advisory support included to ensure adoption
For Agencies
Your clients are asking why their content
is not converting. I am the answer.
I work with ad agencies and marketing agencies as their content and creative strategy arm. When your clients' ads are underperforming or their organic content is not driving results, I come in, diagnose the problem, and give you the plan to fix it. Your clients get better results. You get a stronger relationship and a more valuable retainer.
Diagnose
I audit your client's content, ads, and creative. I find what is broken and why their ROAS is declining.
Prescribe
You get a clear report with specific fixes: hooks, messaging, creative formats, and a 90 day roadmap.
Advise
I stay on as your creative strategy partner, reviewing work and guiding your team on an ongoing basis.
About
From the Air Force to the algorithm.
I spent the first part of my career in worlds of structure and consequence. U.S. Air Force veteran. Former police officer and SWAT. Then an MBA and a career in mortgage lending and real estate. At every step, I was told the same thing: "Just post on social media."
So I did. What started as a lead generation experiment turned into a following of over two million people and a deep understanding of what actually drives attention and revenue in the creator economy. I was featured in Forbes for social media strategy and in Success Magazine for digital marketing.
I trained entrepreneurs, corporate sales teams, executives, and high-level personal brands on how to use content and social media to drive real revenue. I did this at masterminds, retreats, multi-day in-person events, and corporate offsites. I built a 70-video course. I built their social media strategies for their companies, their personal brands, and their clients.
Now I take everything I have learned and apply it directly to brands and agencies who need their content to perform. I am not a social media manager. I do not post for you. I am the person who looks at everything you are doing and tells you why it is not working and what to do instead.
Watch My Story
Background
- U.S. Air Force Veteran
- Former Police Officer & SWAT
- MBA Graduate
- Real Estate & Mortgage Executive
Recognition
- 2M+ followers across platforms
- Forbes (Social Media Strategy)
- Success Magazine (Digital Marketing)
- CEO Weekly
- New York Weekly
- Net Influencer
Speaking & Podcasts
Bringing the blueprint to your stage.
I speak at conferences, corporate events, and on podcasts about content strategy, the creator economy, and how brands can turn social media into a real revenue channel. My talks are grounded in real world execution, not theory.
Speaking Topics
- Why Your Content Is Not Making You Money (And How to Fix It)
- The Creator Economy Playbook: What Brands Get Wrong
- From Random Posting to Revenue Engine
- Building a Content Strategy That Actually Drives Leads
- The Attention Economy: Turning Views into Value
Formats
- Keynote presentations (30 to 60 minutes)
- Fireside chats and panel discussions
- Corporate workshops and team trainings
- Podcast guest appearances
- Virtual and in person events
Past Features
- Forbes
- Success Magazine
- CEO Weekly
- New York Weekly
- Net Influencer
- Multiple podcast appearances
- Corporate training events
Book Mike for Your Event
For keynote speaking, panel discussions, podcast appearances, and corporate workshops, reach out with details about your event, audience, and preferred format.
Send a Speaking InquiryLet's Talk
If your content is not making you money,
I can tell you why in two weeks.
Whether you are a brand owner, a marketing agency, or a founder who knows their content should be performing better, book a discovery call and let's figure out what is going on.